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Why The Attention Economy Beats Impressions

Posted Leave a commentPosted in Entrepreneur, Health and Wellness, Marketing, Technology

Ever heard of the saying, “The numbers don’t lie”? Well, they kind of do and kind of don’t. When it comes to marketing, measurement of the Attention Economy should be talked about over how many impressions certain content garners. And unfortunately, the entire marketing world is obsessed with impressions. But not you, of course;) Tens […]

Digital Heroin: Are You Hooked?

Digital Heroin: Are You Hooked?

Posted Leave a commentPosted in Entrepreneur, Health and Wellness, Mobile, Technology, Work

Has Silicon Valley offered a new type of drug called Digital Heroin? More importantly, are you hooked? Let me begin by stating that technology can be very sustainable and effective servant to mankind, long as that’s the end goal. A study published in the U.S. National Library of Medicine conducted by Dr. Kenneth Hansraj , […]

The Fall Of Big Retail And The Rise of Small E-Tail

The Fall Of Big Retail And The Rise of Small E-Tail

Posted Leave a commentPosted in Entrepreneurship, Retail, Sustainability, Technology

The systemic fall of big retail troubles many CEO’s and invigorates others. While the change is unfortunate for some, it makes way for the rise and growth of small e-Tail sole proprietors and businesses. Never in world history has it been easier to jump into the game of capitalism while making a social impact. If […]